Latina Institute engages in culture shift work to transform the narratives that misrepresent the Latina/x community and replace them with our stories of strength and power. Our culture shift work is driven by our activist base – our communities are integral to public policy change and to shifting public narratives.
We continue the work we’ve been doing for decades: changing hearts and minds and dismantling the myths about our community.
In 2013, we launched the “Yo Te Apoyo. I Support You” campaign to combat the perception of stigma around abortion care in Latina/x communities. Driven by our research, Yo Te Apoyo brings a values-based frame to abortion in our community. It demonstrates the nuance we see in our communities, that regardless of your personal opinion about abortion, the Latina/x community would support a loved one in their decision. This video series reflects the various ways that individuals show up for their loved ones.