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Camino Public Relations Honored for Raising Latina Voices in National Health Care, Immigration Debates
This article was originally published on Money News.
On September 16, Camino Public Relations was honored by PR News at the Platinum PR and Top Places to Work in PR Awards Luncheon at the Grand Hyatt in New York City. Camino received honorable mentions in two categories for “Multicultural Campaign” and “On a Shoestring Campaign” — for its work elevating Latina voices in the media.
“We’re honored to work with this incredible organization and be a part of its efforts to improve the national conversation about Latina health and immigration,” said Camino President Elizabeth Toledo. ” We thank PRNews for recognizing this important work and salute the Latinas speaking out across the nation for dignity, justice and health for all.”
Camino was recognized for assisting the National Latina Institute for Reproductive Health (NLIRH) to shift the coverage, tone and content of Latina experiences represented in the media. In about a year’s time, NLIRH reached a potential media audience of 319 million with media coverage in 256 media outlets, including The New York Times, The Washington Post, MSNBC, Univision, CNN, PBS, NPR, Agencia EFE and Associated Press.
“Camino Public Relations knows our national conversations are stronger and richer when everyone has a seat at the table,” said Camino Chief Operating and Development Officer Susanna Minegishi. “That’s why Camino specializes in developing strategic multicultural communications campaigns and making sure underrepresented voices get heard.”
For example, Camino amplified the results of a report produced by NLIRH and the Center for Reproductive Rights, “Nuestro Texas,” which spotlighted the devastating impact of Texas policies that reduced access to reproductive health care. The report amplified the personal stories of women living in the Rio Grande Valley, one of the nation’s poorest regions, which revealed both shocking barriers to health as well as profound resilience and leadership. This campaign attracted national media interest from top shows, such as The Rachel Maddow Show, Melissa Harris-Perry Show, Moyers & Company, and others.
Camino also worked with NLIRH to publicize a groundbreaking poll that challenged stereotypes about Latino/a attitudes related to sexual health, which shifted the national conversation. NLIRH also influenced important national narratives on issues, including: the Affordable Care Act, immigration reform, reproductive health rights and justice, stigma and young parenting, access to contraception including emergency contraception, and many additional critical narratives to the lives and well-being of Latinas, their families and communities.
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